Search

Quick Links

Follow Us

Recently Added Campaigns

Stay up to Date

RapidFire Announces Partnership with Psyonix to Bring Dynamic In-Game Advertising to Rocket League®

RapidFire Announces Partnership with Psyonix to Bring Dynamic In-Game Advertising to Rocket League®

Facebook
Twitter
LinkedIn
Reddit
WhatsApp
RapidFire’s technology will bring in-game advertising to the recently released hit video game Rocket League®, and allow Psyonix to monetize ad space inside of its game in a way that’s measurable and scalable.

Vancouver, BC – July 14, 2015: RapidFire, the industry’s leading in-game advertising network, announced today a key partnership with with Psyonix that will bring dynamic in-game advertising (DIGA) into the recently released Rocket League®. The partnership will help bring an additional recurring revenue stream to the hit game which was released last week on Steam/Windows and Sony’s PlayStation® 4.

RapidFire’s technology, known as the Radial Network™, allows advertisements to be streamed in real-time inside of a video game’s 3D environment on objects such as billboards, hoardings, bus stops, and posters – essentially any object inside of a game where a player is likely to see an advert in real life.

Rocket League’s gameplay is almost a mix between driving and soccer, where players control a rocket-powered car and use it to hit a giant ball around the field-of-play – and points are accumulated when goals are scored in the opposing nets. Most of the maps released thus far since launch, overwhelmingly already have pitch-side hoardings and ad space, resembling what you’d typically find in both indoor or outdoor soccer stadiums. So with this ad space already built into the game for realism and cosmetic purposes – it then makes perfect sense to monetize this space with real-world brands and advertisements.

RapidFire’s SDK and technology will be included in both the Steam/Windows and PlayStation® 4 versions of the game.

“This is a really exciting opportunity for us here at RapidFire, and it’s been such a smooth and easy process working with the team at Psyonix,” says Jordan L. Howard, Co-Founder and CEO at RapidFire. “Rocket League is such a unique game – unique in its gameplay mechanics as well as its visual game environment – we don’t have another game in our network quite like it, and it will be a fantastic addition to our growing in-game ad network.”

About RapidFire
RapidFire is the industry’s leading in-game advertising company, founded in the fall of 2011 and is headquartered in Vancouver. The company enables advertisers to target millions of highly engaged consumers playing video games across a wide range of gaming platforms and genres. In addition to offering a dynamic in-game advertising network, RapidFire also leverages its relationships with game developers to offer brands the ability to launch product placement and advergaming campaigns. RapidFire is privately held, and is an active member of IAB Canada and IAB UK.

For more information about RapidFire, please visit: https://www.rapidfire.com

About Psyonix
Based in San Diego, CA, Psyonix is a critically-acclaimed independent video game developer and leading experts in Unreal Engine technology. For more than a decade, the studio has been a driving force behind some of the most successful games in the industry, including “Gears of War,” “Mass Effect 3,” “XCOM: Enemy Unknown,” “Bulletstorm,” “Unreal Tournament III,” “Unreal Tournament 2004,” “Nosgoth,” and the award-winning Sports-Action hit, “Rocket League.”

For more information, visit https://www.psyonix.com/

For further information:
Media Contact
Yulia Nesterchuk
+1 (877) 803-6080 ext 702
yulia.nesterchuk@rapidfire.com

News

Categories

Latest News

Connect with Us

Contributors

Jordan L. Howard

Jordan L. Howard

Co-Founder & CEO @ RapidFire Inc.

Video Game Software, Tech, & Advertising Professional 🇨🇦
🎮 Gamertag: CoCaYNE

All Posts »
RapidFire Inc.

RapidFire Inc.

RapidFire operates the largest In-Game Advertising Network in the World, allowing Brands and Media Buyers to advertising inside of AAA video games.

All Posts »
Danielle Z.

Danielle Z.

Social Media & PR Coordinator @ RapidFire Inc. Danielle is also working towards her MBA at Simon Fraser University in Vancouver.

All Posts »
Janelle Cairns

Janelle Cairns

Account Coordinator & Ad Operations @ RapidFire Inc. Janelle is also quite the equestrian enthusiast, and even has her own horse named Valentine.

All Posts »

RapidFire Campaigns

Check out some of Our Campaigns below,
and see what in-game advertising can do for Your Company!

RapidFire Campaigns

Check out some of Our Campaigns below,
and see what in-game advertising can do
for Your Company!

Want To Advertise With Us?

RapidFire can help you connect with one of the largest audiences in the World,
Video Games. To start a campaign, or to request our Media Kit, or to simply learn more about what
we have to offer, we’re standing by and ready to assist!

Want To Advertise
With Us?

RapidFire can help you connect with one of the largest audiences in the World, Video Games. To start a campaign, or to request our Media Kit, or to simply learn more about what we have to offer, we’re standing by and ready to assist!

Search

Quick Links

Follow Us

Recently Added Campaigns

Stay up to Date