RapidFire’s technology will bring in-game advertising to the free-to-play Ghost Recon: Phantoms, and allow Ubisoft to monetize ad space inside of its hit game title in a way that’s measurable and scalable.
Vancouver, BC – August 17, 2015: RapidFire, the industry’s leading in-game advertising network, announced today a key partnership with Ubisoft that will bring dynamic in-game advertising (DIGA) into the popular multiplayer game title Ghost Recon: Phantoms available on Microsoft Windows. The partnership will help bring a new recurring revenue stream to the free-to-play game which is available for download on Ubisoft’s exclusive digital game store UPlay, as well as available for free on the Steam Store.
RapidFire’s technology, known as the Radial Network™, allows advertisements to be streamed in real-time inside of a video game’s 3D environment on objects such as billboards, hoardings, bus stops, and posters – essentially any object inside of a game where a player is likely to see an advert in real life.
For free-to-play games such as Ghost Recon: Phantoms, in-game advertising can be a great way to generate some additional recurring revenue for game publishers, and help off-set some of the development and administrative costs associated with keeping the game free. Additionally, in-game ads can be used simultaneously with other revenue streams for the free-to-play model – such as loot boxes or in-game purchases for DLCs, skins, maps, etc.
“We’re thrilled to work with our friends at Ubisoft, as well as the dev team at Ubisoft Singapore on this exciting opportunity,” says Jordan L. Howard, the 25 year old Co-Founder and CEO. “The Tom Clancy franchise is such a well known brand on its own, and same with the Ghost Recon series – the strength of this franchise will help a lot in attracting big name advertisers and brands who would want to reach these millions of gamers and associate with this hugely successful IP.”
About RapidFire
RapidFire is the industry’s leading in-game advertising company, founded in the fall of 2011 and is headquartered in Vancouver. The company enables advertisers to target millions of highly engaged consumers playing video games across a wide range of gaming platforms and genres. In addition to offering a dynamic in-game advertising network, RapidFire also leverages its relationships with game developers to offer brands the ability to launch product placement and advergaming campaigns. RapidFire is privately held, and is an active member of IAB Canada and IAB UK.
For more information about RapidFire, please visit: https://www.rapidfire.com
About Ubisoft
Ubisoft is a leading creator, publisher and distributor of interactive entertainment and services, with a rich portfolio of world-renowned brands, including Assassin’s Creed, Just Dance, Tom Clancy’s video game series, Rayman, Far Cry and Watch Dogs. The teams throughout Ubisoft’s worldwide network of studios and business offices are committed to delivering original and memorable gaming experiences across all popular platforms, including consoles, mobile phones, tablets and PCs. For the 2014-15 fiscal year Ubisoft generated sales of €1,464 million.
To learn more, please visit https://www.ubisoftgroup.com
For further information:
Media Contact
Yulia Nesterchuk
+1 (877) 803-6080 ext 702
yulia.nesterchuk@rapidfire.com
Vancouver, BC – August 17, 2015: RapidFire, the industry’s leading in-game advertising network, announced today a key partnership with Ubisoft that will bring dynamic in-game advertising (DIGA) into the popular multiplayer game title Ghost Recon: Phantoms available on Microsoft Windows. The partnership will help bring a new recurring revenue stream to the free-to-play game which is available for download on Ubisoft’s exclusive digital game store UPlay, as well as available for free on the Steam Store.
RapidFire’s technology, known as the Radial Network™, allows advertisements to be streamed in real-time inside of a video game’s 3D environment on objects such as billboards, hoardings, bus stops, and posters – essentially any object inside of a game where a player is likely to see an advert in real life.
For free-to-play games such as Ghost Recon: Phantoms, in-game advertising can be a great way to generate some additional recurring revenue for game publishers, and help off-set some of the development and administrative costs associated with keeping the game free. Additionally, in-game ads can be used simultaneously with other revenue streams for the free-to-play model – such as loot boxes or in-game purchases for DLCs, skins, maps, etc.
“We’re thrilled to work with our friends at Ubisoft, as well as the dev team at Ubisoft Singapore on this exciting opportunity,” says Jordan L. Howard, the 25 year old Co-Founder and CEO. “The Tom Clancy franchise is such a well known brand on its own, and same with the Ghost Recon series – the strength of this franchise will help a lot in attracting big name advertisers and brands who would want to reach these millions of gamers and associate with this hugely successful IP.”
About RapidFire
RapidFire is the industry’s leading in-game advertising company, founded in the fall of 2011 and is headquartered in Vancouver. The company enables advertisers to target millions of highly engaged consumers playing video games across a wide range of gaming platforms and genres. In addition to offering a dynamic in-game advertising network, RapidFire also leverages its relationships with game developers to offer brands the ability to launch product placement and advergaming campaigns. RapidFire is privately held, and is an active member of IAB Canada and IAB UK.
For more information about RapidFire, please visit: https://www.rapidfire.com
About Ubisoft
Ubisoft is a leading creator, publisher and distributor of interactive entertainment and services, with a rich portfolio of world-renowned brands, including Assassin’s Creed, Just Dance, Tom Clancy’s video game series, Rayman, Far Cry and Watch Dogs. The teams throughout Ubisoft’s worldwide network of studios and business offices are committed to delivering original and memorable gaming experiences across all popular platforms, including consoles, mobile phones, tablets and PCs. For the 2014-15 fiscal year Ubisoft generated sales of €1,464 million.
To learn more, please visit https://www.ubisoftgroup.com
For further information:
Media Contact
Yulia Nesterchuk
+1 (877) 803-6080 ext 702
yulia.nesterchuk@rapidfire.com
