RapidFire’s technology will bring in-game advertising to the recently released hit video game Rocket League®, and allow Psyonix to monetize ad space inside of its game in a way that’s measurable and scalable.
Vancouver, BC – July 14, 2015: RapidFire, the industry’s leading in-game advertising network, announced today a key partnership with with Psyonix that will bring dynamic in-game advertising (DIGA) into the recently released Rocket League®. The partnership will help bring an additional recurring revenue stream to the hit game which was released last week on Steam/Windows and Sony’s PlayStation® 4.
RapidFire’s technology, known as the Radial Network™, allows advertisements to be streamed in real-time inside of a video game’s 3D environment on objects such as billboards, hoardings, bus stops, and posters – essentially any object inside of a game where a player is likely to see an advert in real life.
Rocket League’s gameplay is almost a mix between driving and soccer, where players control a rocket-powered car and use it to hit a giant ball around the field-of-play – and points are accumulated when goals are scored in the opposing nets. Most of the maps released thus far since launch, overwhelmingly already have pitch-side hoardings and ad space, resembling what you’d typically find in both indoor or outdoor soccer stadiums. So with this ad space already built into the game for realism and cosmetic purposes – it then makes perfect sense to monetize this space with real-world brands and advertisements.
RapidFire’s SDK and technology will be included in both the Steam/Windows and PlayStation® 4 versions of the game.
“This is a really exciting opportunity for us here at RapidFire, and it’s been such a smooth and easy process working with the team at Psyonix,” says Jordan L. Howard, Co-Founder and CEO at RapidFire. “Rocket League is such a unique game – unique in its gameplay mechanics as well as its visual game environment – we don’t have another game in our network quite like it, and it will be a fantastic addition to our growing in-game ad network.”
About RapidFire
RapidFire is the industry’s leading in-game advertising company, founded in the fall of 2011 and is headquartered in Vancouver. The company enables advertisers to target millions of highly engaged consumers playing video games across a wide range of gaming platforms and genres. In addition to offering a dynamic in-game advertising network, RapidFire also leverages its relationships with game developers to offer brands the ability to launch product placement and advergaming campaigns. RapidFire is privately held, and is an active member of IAB Canada and IAB UK.
For more information about RapidFire, please visit: https://www.rapidfire.com
About Psyonix
Based in San Diego, CA, Psyonix is a critically-acclaimed independent video game developer and leading experts in Unreal Engine technology. For more than a decade, the studio has been a driving force behind some of the most successful games in the industry, including “Gears of War,” “Mass Effect 3,” “XCOM: Enemy Unknown,” “Bulletstorm,” “Unreal Tournament III,” “Unreal Tournament 2004,” “Nosgoth,” and the award-winning Sports-Action hit, “Rocket League.”
For more information, visit https://www.psyonix.com/
For further information:
Media Contact
Yulia Nesterchuk
+1 (877) 803-6080 ext 702
yulia.nesterchuk@rapidfire.com
Vancouver, BC – July 14, 2015: RapidFire, the industry’s leading in-game advertising network, announced today a key partnership with with Psyonix that will bring dynamic in-game advertising (DIGA) into the recently released Rocket League®. The partnership will help bring an additional recurring revenue stream to the hit game which was released last week on Steam/Windows and Sony’s PlayStation® 4.
RapidFire’s technology, known as the Radial Network™, allows advertisements to be streamed in real-time inside of a video game’s 3D environment on objects such as billboards, hoardings, bus stops, and posters – essentially any object inside of a game where a player is likely to see an advert in real life.
Rocket League’s gameplay is almost a mix between driving and soccer, where players control a rocket-powered car and use it to hit a giant ball around the field-of-play – and points are accumulated when goals are scored in the opposing nets. Most of the maps released thus far since launch, overwhelmingly already have pitch-side hoardings and ad space, resembling what you’d typically find in both indoor or outdoor soccer stadiums. So with this ad space already built into the game for realism and cosmetic purposes – it then makes perfect sense to monetize this space with real-world brands and advertisements.
RapidFire’s SDK and technology will be included in both the Steam/Windows and PlayStation® 4 versions of the game.
“This is a really exciting opportunity for us here at RapidFire, and it’s been such a smooth and easy process working with the team at Psyonix,” says Jordan L. Howard, Co-Founder and CEO at RapidFire. “Rocket League is such a unique game – unique in its gameplay mechanics as well as its visual game environment – we don’t have another game in our network quite like it, and it will be a fantastic addition to our growing in-game ad network.”
About RapidFire
RapidFire is the industry’s leading in-game advertising company, founded in the fall of 2011 and is headquartered in Vancouver. The company enables advertisers to target millions of highly engaged consumers playing video games across a wide range of gaming platforms and genres. In addition to offering a dynamic in-game advertising network, RapidFire also leverages its relationships with game developers to offer brands the ability to launch product placement and advergaming campaigns. RapidFire is privately held, and is an active member of IAB Canada and IAB UK.
For more information about RapidFire, please visit: https://www.rapidfire.com
About Psyonix
Based in San Diego, CA, Psyonix is a critically-acclaimed independent video game developer and leading experts in Unreal Engine technology. For more than a decade, the studio has been a driving force behind some of the most successful games in the industry, including “Gears of War,” “Mass Effect 3,” “XCOM: Enemy Unknown,” “Bulletstorm,” “Unreal Tournament III,” “Unreal Tournament 2004,” “Nosgoth,” and the award-winning Sports-Action hit, “Rocket League.”
For more information, visit https://www.psyonix.com/
For further information:
Media Contact
Yulia Nesterchuk
+1 (877) 803-6080 ext 702
yulia.nesterchuk@rapidfire.com
