Vancouver, BC – July 24, 2013: RapidFire, one of the World’s largest in-game ad companies, announced today the launch of a dynamic in-game advertising network that is capable of delivering real-time ads within AAA game titles for console, mobile, and PC platforms. The new network utilizes RapidFire’s ad servers and technology to display advertisements to gamers playing with an active internet connection. RapidFire plans to be the first ever in-game advertising network to support dynamic delivery into select eighth generation game consoles by the end of 2013.
The RapidFire network arrives at a time when the industry needs it most – as there hasn’t been an active dynamic in-game advertising network since Double Fusion and IGA Worldwide ceased their services in early 2012. Despite the unoccupied market, there continues to be a growing demand from advertisers and media buyers to utilize video games as a digital advertising channel.
From an advertising standpoint, the RapidFire network will boast the following specs and capabilities: – Geo-targeting – Frequency capping – Ad scheduling – Detailed impression reporting – CPM price model (cost per one-thousand impressions)
RapidFire is proud to be one of the first dynamic in-game advertising networks to heavily support animated and in-game video ads in various placements throughout many of its participating games. In addition to the video placements, RapidFire will also be supporting the traditional in-game advertising assets that take the form of plain image ads on billboards or posters situated throughout virtual 3D game environments.
“While operating as an in-game ad agency these past two years, we’ve been fortunate enough to witness first-hand, the success and failures of other dynamic networks before us,” says Jordan L. Howard, the 23 year old Founder and CEO. “Based on this, we’ve developed a unique in-game advertising network business model that will ensure sustainability and growth. Our ultimate goal is to uphold the proven success of dynamic in-game advertising, and to ensure its longevity as a digital advertising channel.”
Game developers and publishers can join the RapidFire network by integrating an SDK (Software Development Kit). The SDK includes an easy to follow, step-by-step guide for developers to sync-up their games to the RapidFire ad servers. RapidFire encourages developers and publishers to reach out and request an SDK by visiting their website.
About RapidFire
RapidFire is the World’s leading in-game advertising company, founded in the fall of 2011. The company previously operated as an in-game ad agency and media sales firm, until launching its own in-game advertising network in 2013. RapidFire is privately held, and proud to be 100% bootstrapped and self-financed. RapidFire is an active member of IAB Canada and IAB UK.
For more information about RapidFire, please visit: https://www.rapidfire.com
Media Contact
Yulia Nesterchuk
+1 (877) 803-6080 ext 702
yulia.nesterchuk@rapidfire.com
The RapidFire network arrives at a time when the industry needs it most – as there hasn’t been an active dynamic in-game advertising network since Double Fusion and IGA Worldwide ceased their services in early 2012. Despite the unoccupied market, there continues to be a growing demand from advertisers and media buyers to utilize video games as a digital advertising channel.
From an advertising standpoint, the RapidFire network will boast the following specs and capabilities: – Geo-targeting – Frequency capping – Ad scheduling – Detailed impression reporting – CPM price model (cost per one-thousand impressions)
RapidFire is proud to be one of the first dynamic in-game advertising networks to heavily support animated and in-game video ads in various placements throughout many of its participating games. In addition to the video placements, RapidFire will also be supporting the traditional in-game advertising assets that take the form of plain image ads on billboards or posters situated throughout virtual 3D game environments.
“While operating as an in-game ad agency these past two years, we’ve been fortunate enough to witness first-hand, the success and failures of other dynamic networks before us,” says Jordan L. Howard, the 23 year old Founder and CEO. “Based on this, we’ve developed a unique in-game advertising network business model that will ensure sustainability and growth. Our ultimate goal is to uphold the proven success of dynamic in-game advertising, and to ensure its longevity as a digital advertising channel.”
Game developers and publishers can join the RapidFire network by integrating an SDK (Software Development Kit). The SDK includes an easy to follow, step-by-step guide for developers to sync-up their games to the RapidFire ad servers. RapidFire encourages developers and publishers to reach out and request an SDK by visiting their website.
About RapidFire
RapidFire is the World’s leading in-game advertising company, founded in the fall of 2011. The company previously operated as an in-game ad agency and media sales firm, until launching its own in-game advertising network in 2013. RapidFire is privately held, and proud to be 100% bootstrapped and self-financed. RapidFire is an active member of IAB Canada and IAB UK.
For more information about RapidFire, please visit: https://www.rapidfire.com
Media Contact
Yulia Nesterchuk
+1 (877) 803-6080 ext 702
yulia.nesterchuk@rapidfire.com
