RapidFire just wrapped up the Dynamic In-Game Advertising campaign, promoting Red Bull’s sponsored motorbike competition called ‘Red Bull X-Fighters’
The campaign started June 4th, 2013, and was delivered inside of several action and sports video games across Console and PC platforms. We were also able to exclusively geo-target the campaign to gamers residing in just South Africa.
With Dynamic In-Game Advertising, the advertisements take the form of billboards that can be updated in real-time, inside of a 3D video game environment. It operates on a CPM (cost per one thousand impressions) price model, and enjoys many of the same benefits and capabilities of other digital display advertising channels – such as geo-targeting, frequency capping, and campaign reporting.
Red Bull X-Fighters is a freestyle motocross (FMX) motorbike stunt competition contested within bullrings and similar venues. Alongside the X Games, they are the most prestigious and most challenging freestyle motocross competitions.
For more information about RapidFire’s in-game advertising network, or to inquire about activating a similar in-game ad campaign, contact us at: https://www.rapidfire.com/contact-us
The campaign started June 4th, 2013, and was delivered inside of several action and sports video games across Console and PC platforms. We were also able to exclusively geo-target the campaign to gamers residing in just South Africa.
With Dynamic In-Game Advertising, the advertisements take the form of billboards that can be updated in real-time, inside of a 3D video game environment. It operates on a CPM (cost per one thousand impressions) price model, and enjoys many of the same benefits and capabilities of other digital display advertising channels – such as geo-targeting, frequency capping, and campaign reporting.
Red Bull X-Fighters is a freestyle motocross (FMX) motorbike stunt competition contested within bullrings and similar venues. Alongside the X Games, they are the most prestigious and most challenging freestyle motocross competitions.
For more information about RapidFire’s in-game advertising network, or to inquire about activating a similar in-game ad campaign, contact us at: https://www.rapidfire.com/contact-us
