10/03/2012 – Vancouver, BC – RapidFire, a leading in-game advertising company, announced today the addition of console integration to their current list of in-game advertising services. RapidFire will work with advertisers on delivering ads within console gaming platforms, such as the Xbox 360 and PlayStation 3.
Although not technically an in-game advertising channel, console integration provides an equally engaging way of reaching the video game playing demographic.
Console integrated ads take the form of square tiles within the console dashboards. These tiles can then be clicked-on and activated to take users to micro-sites or custom virtual environments. These micro-sites can easily utilize company’s promotional assets, such as videos or creatives.
“Console Integration is such a fantastic and exciting service we’ve added to our company”, says Jordan L. Howard, the 22 year old Founder and President. “The ads can be geo-targeted, age-targeted, day-parted…the possibilities are truly endless with these powerful, 7th generation consoles”.
About RapidFire
RapidFire is a leading in-game advertising company, specializing in managing and facilitating complex campaigns geared towards the highly elusive, yet captive video game playing demographic. RapidFire offers a variety of in-game advertising services, including dynamic in-game advertising, static in-game advertising, advergames, and most recently console integration.
For more information about RapidFire, please visit:
News
RapidFire Inc.
January 11, 2017
