Starting September 24th, 2012 and running until October 14th, 2012, we ran a Dynamic In-Game Advertising campaign for Warner Bros. Records, one of the largest record labels in the World.
The campaign was promoting the the launch of a new album called “The 2nd Law” by English rock band “Muse”. The campaign geo-targeted the UK only, and ran in various games across the Xbox 360, PlayStation 3, and PC platforms.
It’s a no brainer that video games provide a perfect advertising channel for mainstream artists and record labels, as it allows them to reach their target demographic in such a creative and innovative way. And by targeting certain games and using various age targeting tools it’s possible to reach players of just about any age, ranging from pre-teens all the way up to adult gamers in their 20s and 30s.
For more information on the Muse/Warner Bros. Records campaign you can visit the following link where we’ve setup a nice gallery under the ‘Campaigns’ section of our website with more screenshots and video: http://www.rapidfire.com/campaigns/muse-warner-bros-campaign
The campaign was promoting the the launch of a new album called “The 2nd Law” by English rock band “Muse”. The campaign geo-targeted the UK only, and ran in various games across the Xbox 360, PlayStation 3, and PC platforms.
It’s a no brainer that video games provide a perfect advertising channel for mainstream artists and record labels, as it allows them to reach their target demographic in such a creative and innovative way. And by targeting certain games and using various age targeting tools it’s possible to reach players of just about any age, ranging from pre-teens all the way up to adult gamers in their 20s and 30s.
For more information on the Muse/Warner Bros. Records campaign you can visit the following link where we’ve setup a nice gallery under the ‘Campaigns’ section of our website with more screenshots and video: http://www.rapidfire.com/campaigns/muse-warner-bros-campaign
