Frequently Asked Questions
Yes. RapidFire maintains strong relationships with many of the top media buying agencies in the World.
For our Dynamic In-Game Advertising service that operates on a CPM model, we normally offer anywhere between a 12-20% agency discount, depending on factors like impression volume purchased or overall quantity of campaigns booked.
You bet!
Depending how tight you are for time, we often suggest Dynamic In-Game Advertising (DIGA). This form of in-game advertising can be compared to online/digital advertising with regards to lead-time and execution. With DIGA, the ads are served inside of video games using an Ad Server, and are shown to millions of gamers around the World who are playing with an active internet connection.
With the prevalence and technology associated with online gaming these days, all we really need from you are your IAB standard banners/creatives, and we can deliver them into some of the biggest video game titles across the Xbox, PlayStation, or Steam/PC platforms.
With Dynamic In-Game Advertising for example, you’ll be looking at a CPM based price model. CPM rates may vary quite a bit depending on which countries or geographic regions are targeted, and may also vary depending on the overall volume of impressions booked. But a generous range you can expect for CPM rates would be anywhere between $8.00 USD – $20.00 USD…again all depending on factors such as the ones mentioned above.
With both Static In-Game Advertising and Advergaming, you’ll be looking at predominantly flat-fee price models. Please reach out and request our Media Kits & Sales Decks for a more detailed breakdown of rates and pricing.
Lastly, another great resource for an even more detailed breakdown and overview of in-game advertising pricing & costs can be found in a blog post here on our website:
https://www.rapidfire.com/blog/in-game-advertising-pricing-and-costs/
DIGA is delivered to gamers playing online with an active internet connection, and the ads are served using an Ad Server…this then allows us to differentiate and deliver ads to certain IP Addresses based on geographic location.
Some of the targeting and delivery capabilities we have available to us are ‘geo-targeting’, ‘frequency capping’, ‘age-targeting’, and ‘gender targeting’ – just to name a few examples.
For more information on billing and invoicing best practices, make sure to familiarize yourselves with the IAB Standard Terms and Conditions for Interactive Advertising Version 3.0.
FAQs
Frequently Asked Questions
Yes. RapidFire maintains strong relationships with many of the top media buying agencies in the World.
For our Dynamic In-Game Advertising service that operates on a CPM model, we normally offer anywhere between a 12-20% agency discount, depending on factors like impression volume purchased or overall quantity of campaigns booked.
You bet!
Depending how tight you are for time, we often suggest Dynamic In-Game Advertising (DIGA). This form of in-game advertising can be compared to online/digital advertising with regards to lead-time and execution. With DIGA, the ads are served inside of video games using an Ad Server, and are shown to millions of gamers around the World who are playing with an active internet connection.
With the prevalence and technology associated with online gaming these days, all we really need from you are your IAB standard banners/creatives, and we can deliver them into some of the biggest video game titles across the Xbox, PlayStation, or Steam/PC platforms.
With Dynamic In-Game Advertising for example, you’ll be looking at a CPM based price model. CPM rates may vary quite a bit depending on which countries or geographic regions are targeted, and may also vary depending on the overall volume of impressions booked. But a generous range you can expect for CPM rates would be anywhere between $8.00 USD – $20.00 USD…again all depending on factors such as the ones mentioned above.
With both Static In-Game Advertising and Advergaming, you’ll be looking at predominantly flat-fee price models. Please reach out and request our Media Kits & Sales Decks for a more detailed breakdown of rates and pricing.
Lastly, another great resource for an even more detailed breakdown and overview of in-game advertising pricing & costs can be found in a blog post here on our website:
https://www.rapidfire.com/blog/in-game-advertising-pricing-and-costs/
DIGA is delivered to gamers playing online with an active internet connection, and the ads are served using an Ad Server…this then allows us to differentiate and deliver ads to certain IP Addresses based on geographic location.
Some of the targeting and delivery capabilities we have available to us are ‘geo-targeting’, ‘frequency capping’, ‘age-targeting’, and ‘gender targeting’ – just to name a few examples.
If your company or client has a target demographic between the ages of 8-35, chances are we can offer a solution for you. Even if you’re demographic is outside of the aforementioned age range…perhaps aged 50+…even these folks play certain video games too, and we have the ability to reach them!
With DIGA, it’s possible to track and report on impressions, unique players, ad views, and number of other metrics. We can also support 3rd-Party 1×1 tracking tags for independent impression verification.
For more information on billing and invoicing best practices, make sure to familiarize yourselves with the IAB Standard Terms and Conditions for Interactive Advertising Version 3.0.
