Working closely with Red Bull’s digital media agency, we ran a highly targeted dynamic in-game advertising campaign helping Red Bull increase brand awareness and reach gamers in an innovative way with customized creative/billboards.

The campaign was geo-targeted to just the South African market, and ran across various video games on Console, Steam, and PC platforms. The ads were delivered in real-time, and could be found on billboards and posters situated throughout the virtual 3D game environments.