McDonald’s Big Mac & Coca-Cola Campaign

McDonald’s Big Mac
& Coca-Cola Campaign

Advertiser: McDonald’s Brazil
Campaign: McDonald’s Big Mac & Coca-Cola
Service: Dynamic In-Game Advertising (DIGA)
Price Model: CPM
Targeting Strategy: Geo Targeting Brazil

Working closely with McDonald’s digital media agency in Brazil, we ran an innovative dynamic in-game advertising campaign called #TenteExplicar which promoted the Grand Big Mac & Coca-Cola combo from the McDonald’s Brasil menu.

The campaign was geo-targeted to just the Brazilian market, and ran within numerous video games on Console, Steam, and PC platforms. The ads were delivered in real-time, and could be found on billboards and posters situated throughout the virtual 3D game environments.

McDonald’s Big Mac
& Coca-Cola Campaign

Advertiser: McDonald’s Brazil
Campaign: McDonald’s Big Mac & Coca-Cola
Service: Dynamic In-Game Advertising (DIGA)
Price Model: CPM
Targeting Strategy: Geo Targeting Brazil

Other RapidFire Campaigns

Check out some of Our Campaigns below,
and see what in-game advertising can do for Your Company.

More RapidFire
Campaigns

Check out some of our campaigns below,
and see what in-game advertising can do
for Your Company.

Want To Advertise With Us?

RapidFire can help you connect with one of the largest audiences in the World,
Video Games. To start a campaign, or to request our Media Kit, or to simply learn more about what
we have to offer, we’re standing by and ready to assist!

Want To Advertise With Us?

RapidFire can help you connect with one of the largest audiences in the World, Video Games. To start a campaign, or to request our Media Kit, or to simply learn more about what we have to offer, we’re standing by and ready to assist!

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