Esso ‘McLaren Honda’ Campaign

Esso 'McLaren Honda'
Campaign

Advertiser: Esso
Campaign: McLaren Honda Formula 1 Partnership
Service: Dynamic In-Game Advertising (DIGA)
Price Model: CPM
Targeting Strategy: Geo Targeting The Netherlands

ExxonMobil, the parent company of Esso, approached RapidFire with the goal of using video games as an innovative advertising channel to promote Esso’s ‘FuelYourSenses 360 VR experience’ campaign. The campaign was a brand awareness effort highlighting the exciting relationship between the McLaren-Honda Formula 1 team & the Esso brand.

The campaign had a strong emphasis on targeting popular Racing & Driving video games in our network…to better connect with Esso’s automotive enthusiast demographic.

Esso 'McLaren Honda'
Campaign

Advertiser: Esso
Campaign: McLaren Honda Formula 1 Partnership
Service: Dynamic In-Game Advertising (DIGA)
Price Model: CPM
Targeting Strategy: Geo Targeting The Netherlands

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Video Games. To start a campaign, or to request our Media Kit, or to simply learn more about what
we have to offer, we’re standing by and ready to assist!

Want To Advertise
With Us?

RapidFire can help you connect with one of the largest audiences in the World, Video Games. To start a campaign, or to request our Media Kit, or to simply learn more about what we have to offer, we’re standing by and ready to assist!

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