The latest eighth generation video game console to be announced is the Xbox One, which came from Microsoft on May 21st, 2013. The announcement was one of the most highly anticipated events in video game history, as many predict the Xbox One being the industry leading console over the competing PlayStation 4 and Nintendo Wii U.
Little has been revealed thus far about the Xbox One’s capabilities when it comes to video games, as most of the details released have been around the Xbox One’s hardware and more general functionalities. That being said, we’ve been able to identify a few areas that may affect the future of dynamic in-game advertising.
Various sources have indicated that the Xbox One will require a constant 24 hour internet connection, in order to play video games or utilize the console. A constant internet connection means that we’ll most likely see more online multiplayer games for the Xbox One compared to games produced for the Xbox 360. A required internet connection is actually a fantastic thing for dynamic in-game advertising’s future, as it allows more games to be compatible with in-game advertising, and ultimately it will expand the amount of gamers capable of being displayed in-game ads. As a reminder, dynamic in-game advertisements can only be displayed to gamers playing with an active internet connection, because only internet access allows the ads to be delivered in real-time to gamers (via an ad server).
Another reported aspect of the Xbox One, is its ability to digitally record live gameplay, essentially like a ‘DVR’. This would give in-game advertising companies like us, an incredible tool for our Ad Operations team. Just to give you some insight, RapidFire provides screenshots and video examples of every in-game advertising campaign that is run for clients. Currently we record screenshots using a capture card, which is a third-party tool that connects to the game console and complicates the entire process. Having a digital video recorder built into the console will streamline Ad Operations, and we assume will also improve image and video quality.
Lastly, we can obviously expect the Xbox One to drastically improve the graphics of video games. The improved hardware and capabilities of the new console, will be nothing but a positive for in-game advertising, making the ads more prominent and better situated within the virtual environment.
Modifying our SDK to fit within Xbox One games, as well as other eighth generation console games, is a big focus of ours at RapidFire. Our goal is to be the first ever dynamic in-game advertising network to deliver in-game advertising within an eighth generation console.
To learn more about RapidFire, or about in-game advertising, contact us at:
https://www.rapidfire.com/contact-us/
Little has been revealed thus far about the Xbox One’s capabilities when it comes to video games, as most of the details released have been around the Xbox One’s hardware and more general functionalities. That being said, we’ve been able to identify a few areas that may affect the future of dynamic in-game advertising.
Various sources have indicated that the Xbox One will require a constant 24 hour internet connection, in order to play video games or utilize the console. A constant internet connection means that we’ll most likely see more online multiplayer games for the Xbox One compared to games produced for the Xbox 360. A required internet connection is actually a fantastic thing for dynamic in-game advertising’s future, as it allows more games to be compatible with in-game advertising, and ultimately it will expand the amount of gamers capable of being displayed in-game ads. As a reminder, dynamic in-game advertisements can only be displayed to gamers playing with an active internet connection, because only internet access allows the ads to be delivered in real-time to gamers (via an ad server).
Another reported aspect of the Xbox One, is its ability to digitally record live gameplay, essentially like a ‘DVR’. This would give in-game advertising companies like us, an incredible tool for our Ad Operations team. Just to give you some insight, RapidFire provides screenshots and video examples of every in-game advertising campaign that is run for clients. Currently we record screenshots using a capture card, which is a third-party tool that connects to the game console and complicates the entire process. Having a digital video recorder built into the console will streamline Ad Operations, and we assume will also improve image and video quality.
Lastly, we can obviously expect the Xbox One to drastically improve the graphics of video games. The improved hardware and capabilities of the new console, will be nothing but a positive for in-game advertising, making the ads more prominent and better situated within the virtual environment.
Modifying our SDK to fit within Xbox One games, as well as other eighth generation console games, is a big focus of ours at RapidFire. Our goal is to be the first ever dynamic in-game advertising network to deliver in-game advertising within an eighth generation console.
To learn more about RapidFire, or about in-game advertising, contact us at:
https://www.rapidfire.com/contact-us/
