Earlier this month, IAB UK (Internet Advertising Bureau United Kingdom) released a research study indicating that the entire digital advertising industry has grown by 12.5% to almost £5.5bn (appx $8.5Bn USD) since 2011.
This barely comes as a surprise, as the digital advertising industry has been one of the fastest growing advertising channels over the years.
Several digital advertising sectors contributed to the overall industry growth which includes, video advertising, social media advertising, mobile advertising, and of course in-game advertising.
Within the report, IAB UK highlights in-game advertising as one of the fastest growing digital advertising channels. Since 2011 in-game advertising alone has grown 30% to £23.4 million (from £18.0 million in 2011).
The study is specific in that it mentions ‘online in-game advertising’, which is just another term for ‘dynamic in-game advertising‘, and this happens to be our flagship service at RapidFire. Dynamic In-Game Advertising is the type of advertising that takes the form of billboards and posters situated throughout a 3D virtual video game environment. The ads are served over the internet to gamers playing with an active internet connection, and can be updated in real-time, geo-targeted, and are very similar to other forms of digital display advertising with regards to its capabilities.
To download or learn more about the IAB UK report, visit:
http://www.iabuk.net/about/press/archive/uk-digital-adspend-up-125-to-almost-55bn
To learn more about in-game advertising or to start a campaign, contact us at:
https://www.rapidfire.com/contact-us
This barely comes as a surprise, as the digital advertising industry has been one of the fastest growing advertising channels over the years.
Several digital advertising sectors contributed to the overall industry growth which includes, video advertising, social media advertising, mobile advertising, and of course in-game advertising.
Within the report, IAB UK highlights in-game advertising as one of the fastest growing digital advertising channels. Since 2011 in-game advertising alone has grown 30% to £23.4 million (from £18.0 million in 2011).
The study is specific in that it mentions ‘online in-game advertising’, which is just another term for ‘dynamic in-game advertising‘, and this happens to be our flagship service at RapidFire. Dynamic In-Game Advertising is the type of advertising that takes the form of billboards and posters situated throughout a 3D virtual video game environment. The ads are served over the internet to gamers playing with an active internet connection, and can be updated in real-time, geo-targeted, and are very similar to other forms of digital display advertising with regards to its capabilities.
To download or learn more about the IAB UK report, visit:
http://www.iabuk.net/about/press/archive/uk-digital-adspend-up-125-to-almost-55bn
To learn more about in-game advertising or to start a campaign, contact us at:
https://www.rapidfire.com/contact-us
