We’ve been getting asked quite frequently lately, how the new Sony PlayStation 4 will affect in-game advertising, and what opportunities would arise with regards to our services at RapidFire. We thought we’d address this in a short blog post.
The PlayStation 4 is considered an eighth generation console, which makes it more powerful and advanced than the seventh generation consoles which include the Xbox 360, PlayStation 3, and Nintendo Wii. It will undoubtedly be a powerful piece of machinery, and will boast the following reported specs:
If you’re not a technical person, this blurb above basically means it will be a BIG step up from the seventh generation consoles.
With regards to Dynamic In-Game Advertising, which is our flagship advertising service, the new PlayStation 4 won’t affect our services too much. Our business model will remain the same, and the advertisements/billboards within the game will still take the same form. The new and improved graphics which are expected with the PS4, will definitely further enhance the visibility and clarity of the advertisements/billboards, which is great news for advertisers.
Additionally there have been reports of new functionality where gamers can take screenshots and videos of their gameplay, and then share it with friends. At RapidFire we currently utilize a capture card and other third party tools in order to send clients screenshots and video of their campaigns in action. With this new functionality it will definitely simplify the process, and allow RapidFire’s Ad Ops teams to deliver the screenshots and video in a more timely fashion.
With regards to our Console Integration service, this could change our offerings a bit. For those of you that don’t already know, Console Integration takes the form of advertisements integrated within the dashboards of video game consoles – so it’s not technically an ‘in-game’ channel. Nonetheless though, it’s equally as effective in reaching the elusive video game playing demographic.
Little has been revealed about the new PlayStation 4 dashboard and layout, but we do expect great things and several new advertising opportunities. With the PlayStation 4, we do expect some sort of internet browsing capabilities, similar to the newly introduced internet explorer of the Xbox 360. With internet browsing in the console, ads will be able to feature click-through capabilities that can direct gamers to an advertiser’s website or eCommerce page. The PS4 could also feature more engaging ad placements, due to a more enhanced dashboard and menu.
As more information is revealed about the new PS4 console, we’ll continue to add to the blog any relevant updates on this matter.
To learn more about RapidFire and our in-game advertising services, contact us at https://www.rapidfire.com/contact-us/.
The PlayStation 4 is considered an eighth generation console, which makes it more powerful and advanced than the seventh generation consoles which include the Xbox 360, PlayStation 3, and Nintendo Wii. It will undoubtedly be a powerful piece of machinery, and will boast the following reported specs:
- Semi-custom accelerated processing unit (APU) developed by AMD in coordination with Sony
- The graphics processing unit (GPU) consists of 18 compute units to produce a theoretical peak performance of 1.84 TFLOP/s
- The PS4 will contain 8 GB of GDDR5 unified system memory with a maximum bandwidth of 176 GB/s, which is 16 times more than the PlayStation 3.
If you’re not a technical person, this blurb above basically means it will be a BIG step up from the seventh generation consoles.
With regards to Dynamic In-Game Advertising, which is our flagship advertising service, the new PlayStation 4 won’t affect our services too much. Our business model will remain the same, and the advertisements/billboards within the game will still take the same form. The new and improved graphics which are expected with the PS4, will definitely further enhance the visibility and clarity of the advertisements/billboards, which is great news for advertisers.
Additionally there have been reports of new functionality where gamers can take screenshots and videos of their gameplay, and then share it with friends. At RapidFire we currently utilize a capture card and other third party tools in order to send clients screenshots and video of their campaigns in action. With this new functionality it will definitely simplify the process, and allow RapidFire’s Ad Ops teams to deliver the screenshots and video in a more timely fashion.
With regards to our Console Integration service, this could change our offerings a bit. For those of you that don’t already know, Console Integration takes the form of advertisements integrated within the dashboards of video game consoles – so it’s not technically an ‘in-game’ channel. Nonetheless though, it’s equally as effective in reaching the elusive video game playing demographic.
Little has been revealed about the new PlayStation 4 dashboard and layout, but we do expect great things and several new advertising opportunities. With the PlayStation 4, we do expect some sort of internet browsing capabilities, similar to the newly introduced internet explorer of the Xbox 360. With internet browsing in the console, ads will be able to feature click-through capabilities that can direct gamers to an advertiser’s website or eCommerce page. The PS4 could also feature more engaging ad placements, due to a more enhanced dashboard and menu.
As more information is revealed about the new PS4 console, we’ll continue to add to the blog any relevant updates on this matter.
To learn more about RapidFire and our in-game advertising services, contact us at https://www.rapidfire.com/contact-us/.
