Yesterday marked the results of the first NUads experience, and interactive polling, which launched in Canada, US, and UK, during the fall of 2012.
The NUads were built with consumers and advertisers in mind. For consumers, through the power of Kinect for Xbox 360, NUads enable natural interactivity using the simplicity of a spoken word or the wave of a hand. For advertisers, implementation is easy. All they need is a standard TV spot, a question in mind and a few creative responses, and they can reach active Xbox LIVE members with their message in participating markets. In addition, the aggregated poll results provide insights that can help inform future product developments or ad campaigns.
A few of the initial NUads advertisers, included Subway and Toyota, and they had the following to say:
“Consumers want a relevant and engaging experience when watching TV,” said Dionne Colvin, national media manager, Toyota Motor Sales, USA, Inc. “NUads was a new format for our advertising, but we saw an opportunity to try something new, and the results exceeded our expectations.”
“We’re thrilled with the results of our first NUads experience,” said Kathleen Bell, director of Marketing, SUBWAY® Restaurants in Canada. “We’re always looking for new ways to engage with our fans and deliver a customized experience to them. Taking part in this exciting program has given us the ability to further target our audience and get real-time feedback from them through a new and interactive platform.”
The average results for NUads advertisers, based on Microsoft Internal Research, were as follows:
The NUads were built with consumers and advertisers in mind. For consumers, through the power of Kinect for Xbox 360, NUads enable natural interactivity using the simplicity of a spoken word or the wave of a hand. For advertisers, implementation is easy. All they need is a standard TV spot, a question in mind and a few creative responses, and they can reach active Xbox LIVE members with their message in participating markets. In addition, the aggregated poll results provide insights that can help inform future product developments or ad campaigns.
A few of the initial NUads advertisers, included Subway and Toyota, and they had the following to say:
“Consumers want a relevant and engaging experience when watching TV,” said Dionne Colvin, national media manager, Toyota Motor Sales, USA, Inc. “NUads was a new format for our advertising, but we saw an opportunity to try something new, and the results exceeded our expectations.”
“We’re thrilled with the results of our first NUads experience,” said Kathleen Bell, director of Marketing, SUBWAY® Restaurants in Canada. “We’re always looking for new ways to engage with our fans and deliver a customized experience to them. Taking part in this exciting program has given us the ability to further target our audience and get real-time feedback from them through a new and interactive platform.”
The average results for NUads advertisers, based on Microsoft Internal Research, were as follows:
- Thirty-seven percent of viewers engaged with NUads when prompted with the option to vote.
- Out of which seventy-one percent voted in the poll.
- Ninety-seven percent of those participants saw their vote included in the final tally of votes from the consumers who responded.
