There have been plenty of rumours surrounding both the ‘Xbox 720’ and ‘PlayStation 4’ over the past couple years, but a recent and final issue from UK magazine PSM3, has some pretty revealing details surrounding the PS4. One of the many details that caught our eye was regarding In-Game Advertising.

Before we get into this though, for those of you that don’t know, the PlayStation 4 (PS4) refers to the upcoming and 8th generation console from Sony, that will replace the current PlayStation 3. The actual name of the new console hasn’t been officially released yet by Sony, so the PS4 is just the name that the gaming community and media has popularly given the unreleased console.

PSM3 Magazine didn’t go into too many details, but stated that Sony has plans to make in-game advertising compatible with the PlayStation 4. We’re not surprised, due to the fact that back in May this past year, it was revealed that Sony patented a new method for delivering in-game advertising. We’ve yet to see this patent come to life on the PS3, so it makes sense that it would be utilized on the PS4. The timeline of the patent also falls conveniently within the development timeframe of the PS4.

It’s all rumours now though, so we’ll have to wait and see! In the meantime, to learn more about In-Game Advertising or to start a campaign, contact us at: https://www.rapidfire.com/contact-us