Lately we’ve been getting a lot of questions about QR Codes, and whether or not in-game advertising can accommodate for them. The answer is yes.
For those of you that don’t already know, QR Codes are essentially square pixelated barcodes that have the ability to hold unique data and information. They’re commonly used in advertising, as QR codes can contain information about websites or promotions, and then direct users to an external website or landing page. In order for QR codes to be activated, they must be scanned by a device, such as a smartphone or tablet.
QR Codes are great for non-digital advertising channels, such as out-of-home advertising, as they provide a way to track and measure the performance of a campaign. You can find QR Codes quite often in print advertising, on transit ads, and on retail packaging.
Although In-Game Advertising is considered a digital advertising channel, the in-game ad format lacks the ability for players to click on the ads and to drive traffic to an external website, so certain data such as click-throughs can’t be tracked. QR Codes can come in handy here and provide a little bit of extra data and measurement!
One great benefit of in-game advertising with regards to QR codes, is the fact that people are displayed the ads in their own homes. You see, there is a concern with placing QR Codes on ads that can be found in public places, such as on the bus or subway, because people are less likely to whip out their phones to scan the codes in public places, as they may be afraid to make a public association with the brand or perhaps might be in a hurry when traveling from point A to point B. Because In-Game Advertising normally takes place within the living rooms and privacy of a home, people are more likely to take the time to scan the QR Codes and investigate!
To get started on an In-Game Advertising campaign, or to learn more, contact us at: https://www.rapidfire.com/contact-us
For those of you that don’t already know, QR Codes are essentially square pixelated barcodes that have the ability to hold unique data and information. They’re commonly used in advertising, as QR codes can contain information about websites or promotions, and then direct users to an external website or landing page. In order for QR codes to be activated, they must be scanned by a device, such as a smartphone or tablet.
QR Codes are great for non-digital advertising channels, such as out-of-home advertising, as they provide a way to track and measure the performance of a campaign. You can find QR Codes quite often in print advertising, on transit ads, and on retail packaging.
Although In-Game Advertising is considered a digital advertising channel, the in-game ad format lacks the ability for players to click on the ads and to drive traffic to an external website, so certain data such as click-throughs can’t be tracked. QR Codes can come in handy here and provide a little bit of extra data and measurement!
One great benefit of in-game advertising with regards to QR codes, is the fact that people are displayed the ads in their own homes. You see, there is a concern with placing QR Codes on ads that can be found in public places, such as on the bus or subway, because people are less likely to whip out their phones to scan the codes in public places, as they may be afraid to make a public association with the brand or perhaps might be in a hurry when traveling from point A to point B. Because In-Game Advertising normally takes place within the living rooms and privacy of a home, people are more likely to take the time to scan the QR Codes and investigate!
To get started on an In-Game Advertising campaign, or to learn more, contact us at: https://www.rapidfire.com/contact-us
