A ton of advertisers utilize the NHL and the sport of Hockey in order to reach their target audience. We’ve grown so accustomed to seeing those billboard/hoarding type ads along the ice rink boards, as well as on the jumbotrons in arenas, and lets not forget all those official ‘partners’ of the NHL type sponsorships.
Well unfortunately these advertisers are missing out big time this year, with the ongoing NHL lockout that will most likely see the rest of the 2012 season put on hiatus.
What a lot of these advertisers might not realize though, is that In-Game Advertising can offer a great alternative solution to reaching the NHL and Hockey playing audience. Not only is In-Game Advertising extremely engaging and easy to start, there are also a record numbers of gamers playing Hockey video games now seen as they have no more Hockey to watch on T.V until at least early 2013.
It’s important to realize too that we offer real-time solutions for in-game advertising at RapidFire, where ads can be geo-targeted and implemented immediately into a video using an ad server. This is the type of in-game advertising is called ‘Dynamic In-Game Advertising‘, and an example of which is featured in the image above this article for DisneyXD. It’s still a common misconception, where people think that all types of in-game ads are similar to product placement in film, where the ads have to be hardcoded and built into a video game. But this isn’t the case anymore with the existence of dynamic in-game advertising technology where the ads the streamed directly into the video game environments in real-time to players over the internet.
To learn more, contact us at: https://www.rapidfire.com/contact-us
Well unfortunately these advertisers are missing out big time this year, with the ongoing NHL lockout that will most likely see the rest of the 2012 season put on hiatus.
What a lot of these advertisers might not realize though, is that In-Game Advertising can offer a great alternative solution to reaching the NHL and Hockey playing audience. Not only is In-Game Advertising extremely engaging and easy to start, there are also a record numbers of gamers playing Hockey video games now seen as they have no more Hockey to watch on T.V until at least early 2013.
It’s important to realize too that we offer real-time solutions for in-game advertising at RapidFire, where ads can be geo-targeted and implemented immediately into a video using an ad server. This is the type of in-game advertising is called ‘Dynamic In-Game Advertising‘, and an example of which is featured in the image above this article for DisneyXD. It’s still a common misconception, where people think that all types of in-game ads are similar to product placement in film, where the ads have to be hardcoded and built into a video game. But this isn’t the case anymore with the existence of dynamic in-game advertising technology where the ads the streamed directly into the video game environments in real-time to players over the internet.
To learn more, contact us at: https://www.rapidfire.com/contact-us
