Automotive related companies and brands can benefit immensely from advertising inside of video games, and we’ve seen it first hand in the numerous campaigns we’ve run for companies in this industry since we’ve launched.
Vehicle ads are often highly relevant to many video games, and help add extra realism to the games by having actual ‘real-world’ brands inside of the games. This is especially true for almost any type of racing and driving genre of video game…because inside of a racing game, whether the setting is on a racetrack or whether gameplay takes place in a city or urban environment, you’d expect to see billboards and advertisements right?! So why not have actual car brands advertising on these billboards??
The demographic of video game players too are also quite aligned with the target market of car companies, between the ages of 16-35+ (male and female). So automotive brands would be hitting almost precisely the right type of consumers when advertising inside of video games. And with the new technology of Dynamic In-Game Advertising (DIGA), the ads can be updated in real-time and are also geo-targeting supportive, which accommodates for the frequently changing seasonal promotional campaigns of automotive companies.
So with all that being said, let’s take a look at a few examples of some successful automotive campaigns below.
Mazda
Here are a few screenshots of a campaign we ran for Mazda utilizing our Dynamic In-Game Advertising service. The ads were displayed within several hit racing and driving video games in our network, and could be found across both Console and PC platforms.
Peugeot
Here are a few screenshots of a campaign we ran for the European auto brand Peugeot, utilizing our Dynamic In-Game Advertising service. This campaign was targeted to just the Poland market, and was delivered to gamers playing with IP Addresses from Poland. The ads for this campaign were also displayed within several hit racing and driving video games in our network, and could be found across both Console and PC platforms.
To learn more about Dynamic In-Game Advertising, or to start a similar campaign as above, contact us: https://www.rapidfire.com/contact-us
Vehicle ads are often highly relevant to many video games, and help add extra realism to the games by having actual ‘real-world’ brands inside of the games. This is especially true for almost any type of racing and driving genre of video game…because inside of a racing game, whether the setting is on a racetrack or whether gameplay takes place in a city or urban environment, you’d expect to see billboards and advertisements right?! So why not have actual car brands advertising on these billboards??
The demographic of video game players too are also quite aligned with the target market of car companies, between the ages of 16-35+ (male and female). So automotive brands would be hitting almost precisely the right type of consumers when advertising inside of video games. And with the new technology of Dynamic In-Game Advertising (DIGA), the ads can be updated in real-time and are also geo-targeting supportive, which accommodates for the frequently changing seasonal promotional campaigns of automotive companies.
So with all that being said, let’s take a look at a few examples of some successful automotive campaigns below.
Mazda
Here are a few screenshots of a campaign we ran for Mazda utilizing our Dynamic In-Game Advertising service. The ads were displayed within several hit racing and driving video games in our network, and could be found across both Console and PC platforms.
Peugeot
Here are a few screenshots of a campaign we ran for the European auto brand Peugeot, utilizing our Dynamic In-Game Advertising service. This campaign was targeted to just the Poland market, and was delivered to gamers playing with IP Addresses from Poland. The ads for this campaign were also displayed within several hit racing and driving video games in our network, and could be found across both Console and PC platforms.
To learn more about Dynamic In-Game Advertising, or to start a similar campaign as above, contact us: https://www.rapidfire.com/contact-us
