It was recently announced by our friends at EA Sports, that they will no longer be releasing the 2013 version of the NBA Live game franchise. That’s right – the smash hit NBA Live franchise that we’ve all loved and played, and was released on an annual basis for many many years, will cease to exist.

This is a bit of a disappointment, as we’ve now been without an NBA Live game since 2011. What’s especially disappointing for us is the fact that we will no longer have a new NBA Live game to offer our Dynamic In-Game Advertising service within, and we were looking forward to all the great ad placements that could have been offered in this potential release.

It’s not quite the end of the World though for us, because we still have NBA Jam on Fire as an alternative, which has some fantastic Dynamic In-Game Advertising placements and a solid amount of monthly players and traffic. Additionally 2K Sports will still be offering and releasing its competing NBA 2K franchise game annually, so we are currently exploring opportunities with that franchise as well going forward. Here are a few screenshot examples below here of what NBA Jam on Fire looks like.



To learn more about Dynamic In-Game Advertising or NBA Jam on Fire, or to start a campaign, contact us: https://www.rapidfire.com/contact-us