If your company or brand’s target demographic is anywhere between the ages of 7-35 (male and/or female), then there’s no reason why you shouldn’t be considering Dynamic In-Game Advertising as part of your digital media strategy. Below we’ve outlined 3 key reasons why Dynamic In-Game Advertising should be included in your month-to-month digital marketing plan.
Just to summarize briefly
Dynamic In-Game Advertising is just one of a few types of in-game advertising, but is arguably the most popular type. In short, it can be described as advertising integrated inside video games that can be implemented, updated, and/or changed in real-time. It popularly takes the form of predetermined placements such as billboards, posters, and hoardings within video games. It’s great for advertisers running a promotion or a time sensitive campaign, as the ease of setting-up and implementing can be compared to that of an online web advertising campaign. The avenues of delivery will typically include hit games for Console (Xbox 360, PlayStation 3, etc), Mobile (iOS and Android), and Unity or Flash platforms.
1. It’s targeted.
There’s a very common misconception that in-game advertising is targeted towards predominantly males, but study after study suggests otherwise. It’s important to note that Dynamic In-Game Advertising comes in 3 forms, which noted above are Console, Mobile, and Flash platforms. Both Mobile and Flash Games believe it or not, happen to be played predominantly by females at a rate of 53% and 78% respectively! Take a look at the graphs below:
2. It’s time sensitive
As we briefly mentioned above, due to the fact that Dynamic In-Game Advertising can be updated in real-time, it can easily accommodate for a variety of campaigns ranging from seasonal promotions to shorter 2-3 week campaigns.
There is often confusion between Static In-Game Advertising and Dynamic In-Game Advertising. Static In-Game Advertising is what most people picture when they think of in-game advertising. Static In-Game Advertising is the type of in-game advertising that takes the form of product placement in games, which would in fact be a 1-time integration into the game, and stay in the game unchanged forever. Don’t get these two types of in-game advertising confused!
3. It’s quick and easy to prepare
Dynamic In-Game Advertising can be compared to online web advertising with its ease of preparation. All that’s really needed, aside from booking order and paperwork being signed, are the various banners that will be placed within the games. That’s right…just simple static 2D jpeg banners are needed, and those get placed in various locations throughout the game using an Ad server software. A typical turnaround time to get a dynamic in-game advertising campaign live once the banners are in the publisher’s hands, is anywhere from 24-48 hours – sometimes even less!
Taking all of the above into consideration, it’s pretty clear Dynamic In-Game Advertising is a suitable digital advertising channel that can be a great addition to a company’s monthly digital marketing or brand awareness efforts, especially when the target demographic are males and females ages 7-35.
Feel free to reach out and contact us to get more information on Dynamic In-Game Advertising, or to get your ads in the game and start a campaign! https://www.rapidfire.com/contact-us/
Just to summarize briefly
Dynamic In-Game Advertising is just one of a few types of in-game advertising, but is arguably the most popular type. In short, it can be described as advertising integrated inside video games that can be implemented, updated, and/or changed in real-time. It popularly takes the form of predetermined placements such as billboards, posters, and hoardings within video games. It’s great for advertisers running a promotion or a time sensitive campaign, as the ease of setting-up and implementing can be compared to that of an online web advertising campaign. The avenues of delivery will typically include hit games for Console (Xbox 360, PlayStation 3, etc), Mobile (iOS and Android), and Unity or Flash platforms.
1. It’s targeted.
There’s a very common misconception that in-game advertising is targeted towards predominantly males, but study after study suggests otherwise. It’s important to note that Dynamic In-Game Advertising comes in 3 forms, which noted above are Console, Mobile, and Flash platforms. Both Mobile and Flash Games believe it or not, happen to be played predominantly by females at a rate of 53% and 78% respectively! Take a look at the graphs below:
2. It’s time sensitive
As we briefly mentioned above, due to the fact that Dynamic In-Game Advertising can be updated in real-time, it can easily accommodate for a variety of campaigns ranging from seasonal promotions to shorter 2-3 week campaigns.
There is often confusion between Static In-Game Advertising and Dynamic In-Game Advertising. Static In-Game Advertising is what most people picture when they think of in-game advertising. Static In-Game Advertising is the type of in-game advertising that takes the form of product placement in games, which would in fact be a 1-time integration into the game, and stay in the game unchanged forever. Don’t get these two types of in-game advertising confused!
3. It’s quick and easy to prepare
Dynamic In-Game Advertising can be compared to online web advertising with its ease of preparation. All that’s really needed, aside from booking order and paperwork being signed, are the various banners that will be placed within the games. That’s right…just simple static 2D jpeg banners are needed, and those get placed in various locations throughout the game using an Ad server software. A typical turnaround time to get a dynamic in-game advertising campaign live once the banners are in the publisher’s hands, is anywhere from 24-48 hours – sometimes even less!
Taking all of the above into consideration, it’s pretty clear Dynamic In-Game Advertising is a suitable digital advertising channel that can be a great addition to a company’s monthly digital marketing or brand awareness efforts, especially when the target demographic are males and females ages 7-35.
Feel free to reach out and contact us to get more information on Dynamic In-Game Advertising, or to get your ads in the game and start a campaign! https://www.rapidfire.com/contact-us/
